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SRBS

case study

Amplifying market presence through strategic video production and digital content

About SRBS

Sydney Roof & Building Supplies (SRBS) recognised the necessity of implementing robust marketing strategies to gain a competitive edge in the market.

Partnering with Onyx Agency, they embarked on a journey to bolster their digital presence and expand their customer base, leveraging cutting-edge video production and digital marketing techniques.



The brief

SRBS sought to promote its brand and increase awareness among their target audience, which includes tradies, project managers, roofing companies, and DIYers.

Through a 4-6 month campaign utilising digital assets across various channels, the goal was to showcase SRBS as a one-stop shop for building and roofing needs, emphasising the convenience of their services, online ordering, and the benefits of their partnership with All Metal.

The solution

Onyx Agency crafted a comprehensive digital marketing strategy to enhance SRBS’s online visibility and customer engagement.

The campaign included the production of a promotional video and four targeted social media videos highlighting key products and services.

Services provided

• Website Build
• Paid Ads
• Video Production
• Photography



"A robust digital campaign for SRBS reached 75,000+ users, highlighting the convenience of their comprehensive roofing and building supplies."

achieved

What we

The video and digital content campaign significantly enhanced brand recognition among the target audience.

The targeted social media videos resulted in a notable uptick in customer interactions and engagement across SRBS's digital platforms.

The integrated digital marketing strategy drove a substantial surge in website visits.

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