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About Pet School
In response to the challenges posed by Covid, Kellyville Pets envisioned an online adaptation of its popular in-store reptile workshops. Onyx Agency was entrusted with transforming these workshops into Pet School by Kellyville Pets—a unique digital platform designed to provide valuable insights and resources to pet enthusiasts worldwide.
The brief
The goal was to develop Pet School, an interactive, comprehensive digital learning hub that would provide pet enthusiasts with valuable knowledge and resources. This initiative aimed to maintain engagement with their audience and expand their reach beyond the physical store.
The solution
Onyx Agency meticulously orchestrated the development of pet masterclasses, spanning puppies, frogs, pythons, bearded dragons, and turtles.
These comprehensive learning journeys ranged between 2 and 6 hours of video content each, complete with fact sheets, quizzes, and downloadable PDFs.
The result is a testament to Kellyville Pets' commitment to animal welfare and Onyx Agency's expertise in digital innovation.
Services provided
• Concept Development
• Video Production
• Photography
• Development of E-Course
• Pitching & Sponsorship
"Dominic and his crew are absolutely amazing at what they do. His natural talent, creativity coupled with his ability to tell a story or message through is film is admirable. Highly recommend him for any filming you require."
- John Grima
What we
Each masterclass contained between 2-6 hours of chaptered video content.
Over 50 days of production with guest speakers, pets and exciting locations.
Working with Kellyville Pets, sponsorship was secured for each masterclass from 6 great brands.
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